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Google’s Latest Innovation: AI-Generated Images in Search

Google's Latest Innovation: AI-Generated Images in Search

Google’s Latest Innovation: AI-Generated Images in Search
TNews – In its relentless pursuit of enhancing the capabilities of artificial intelligence (AI)-powered search, Google has introduced a groundbreaking feature to its Search Generative Experience (SGE) called “generative image.” This new addition allows users to create AI-based images right within the Google Search bar by entering prompts or text commands that describe the desired image.

The process is as simple as using a chatbot like ChatGPT or Google Bard AI. Google will then generate images based on the entered prompts. This innovative feature was demonstrated through a GIF on the company’s official blog. In the demonstration, Google entered the prompt “a capybara wearing a chef’s hat while cooking breakfast” into the search bar. Subsequently, generative AI generated multiple images in response to the text command. Users can select one of these images and further customize the AI-generated image.

To make adjustments, users can click on the “Edit” button next to the image, and a text box will appear. Users can modify the descriptive text in this box, and once satisfied, they can click “Create Images.” The AI-generated image will then adapt to the most recent description provided, which could be a revised or improved version. Users have the option to export or copy the generated images. Notably, this feature is not exclusive to Google Search but is also available in Google Images.

While this ability is indeed impressive, it is not entirely groundbreaking, as Microsoft had previously introduced a similar feature in Bing Chat using the DALL-E language model developed by OpenAI in March. However, Google is utilizing distinct technology for this purpose. A spokesperson for Google stated that this capability is made possible through the support of the Imagen family of AI models.

Google's Latest Innovation: AI-Generated Images in Search

Imagen is a text-to-image model renowned for its high photorealism, deep language representation, ability to generate detailed images, and increased resolution. It’s important to note that the generative image feature is currently accessible on a limited basis. Only individuals registered in the Google Search Labs program have the privilege to access it. Google Search Labs is a program designed to allow users to experiment with early-stage Google Search features and provide feedback.

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