Furthermore, Sandiaga highlighted the fact that Wonderful Indonesia is ranked 25th in the country brand strategy rating, significantly boosting the competitiveness of Indonesia’s tourism and creative economy. Wonderful Indonesia has evolved into the hallmark of Indonesia’s tourism and creative economy industry, garnering recognition worldwide.
“Events like MotoGP Mandalika are strategic endeavors aimed at introducing one of the super-priority destinations, Mandalika, and, of course, encouraging our citizens to explore their own country by adopting the #DiIndonesiaAja (Just in Indonesia) attitude,” Sandiaga added.
Optimism abounds regarding the potential for growth in the sports tourism industry, especially with Indonesia set to host the Mandalika Championship for a decade, starting from 2021. Drawing inspiration from the positive impact of MotoGP Mandalika 2022, this year’s event is expected to create a substantial economic ripple effect. The 2022 event contributed an estimated Rp3.57 trillion to the economy of West Nusa Tenggara (NTB) and an impressive Rp4.5 trillion to the national economy, employing 4,600 individuals.
“We anticipate that this event will reinvigorate the economy, open new business opportunities, and generate jobs on a grand scale. We firmly believe that this is a well-targeted, beneficial, and timely policy,” Sandiaga Uno concluded.
As the engines roar and the world turns its attention to Mandalika, the stage is set for a thrilling MotoGP Mandalika 2023 that not only promises high-speed racing but also an opportunity to showcase Wonderful Indonesia to the world, leaving an indelible mark on the global sporting calendar. With MotoGP in Indonesia’s corner, the future looks bright for both the nation’s tourism industry and its creative economy.
