Image by Nitish Gupta from Pixabay
TNews – The digital realm witnessed a significant event as Nepal officially decided to ban TikTok, the Chinese social media platform, citing its reluctance to curb content promoting “social disharmony.” Meanwhile, in Indonesia, news about the Chinese social media giant entering the e-commerce sector is gaining momentum. According to Boardroom on Monday, November 20, 2023, TikTok had to endure the loss of 2.2 million users in Nepal as the application faced a nationwide shutdown. The Nepalese government took this drastic step as they perceived TikTok’s content to be promoting hatred towards religion, violence, and sexual harassment. This decision followed the implementation of regulations requiring social media platforms to register with the local government.
The ban in Nepal occurred as Byte Dance, TikTok’s parent company, reported a second-quarter revenue of $29 billion, marking a staggering 40% year-on-year increase. Nepal is not the only country to ban TikTok; the United States, the United Kingdom, and New Zealand have also prohibited government officials from using the app. Meanwhile, in Indonesia, after TikTok was prohibited from combining e-commerce with social media, the company is planning to establish its own e-commerce platform.
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In mid-October 2023, TikTok posted job openings for various positions to strengthen its e-commerce business. According to observations from Bisnis on October 16, 2023, more than 50 job vacancies related to TikTok’s e-commerce operations were found on the global TikTok LinkedIn page. Interestingly, although the majority of positions were based in Indonesia, there were also job openings for TikTok’s e-commerce operations in Malaysia, Thailand, and Vietnam. Additionally, internship opportunities were discovered, starting in 2023 and 2024. The latest news indicates that TikTok is planning to collaborate with local e-commerce for its foray into e-commerce.
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Responding to this development, Temmy Satya Permana, Deputy Assistant for Financing and Investment of SMEs, SME Deputy, Ministry of Cooperatives and SMEs, mentioned that TikTok Shop would be reopened in Indonesia. He stated that TikTok might not establish a new business entity or PT for TikTok Shop. Instead, TikTok Shop plans to collaborate with one of the local e-commerce partners. Regarding this, Temmy explained that cooperation between the two platforms or business-to-business (B2B) partnerships was not an issue as long as they followed the existing regulations.
